Find the best toys and gift guides for kids
We test every toy with real children for weeks. No sponsored content, no misleading ratings. Just honest, in-depth reviews that help you choose the right toy for your child.
Editor's Choice: Featured Reviews
Hand-picked toy reviews selected by our experts. In-depth testing and honest assessments.
Editor's Choice
LEGO Classic Medium Creative Brick Box: The Perfect Starter Set
484 colourful LEGO bricks in a handy storage box. The ideal starter set for endless creative building that lasts for generations.
Editor's Choice
Osmo Genius Starter Kit: Screen Time That's Actually Educational
Revolutionary learning system that combines physical play with digital technology. 5 interactive games for maths, spelling, drawing and problem-solving.
Editor's Choice
Montessori Toys Set: Timeless Educational Wooden Toys
A complete set of wooden Montessori toys for sensory development, fine motor skills and cognitive abilities. Beautiful design that grows with your child.
Editor's Choice
LEGO Mindstorms Robot Inventor: The Ultimate STEM Experience
949 pieces to build and program 5 different robots. The best robotics building kit for young tech enthusiasts aged 10-16.
Toys by Age
Age-appropriate toys make all the difference. Find the perfect toy for every developmental stage.
Best Toys by Category
Our experts curate the best toys in each category, based on extensive testing and honest assessments.
How We Test & Review Toys
No quick reviews or surface-level opinions. Every toy goes through our extensive testing process before we give our verdict.
Initial Safety Inspection
CE marking, material safety, small parts, and age appropriateness are checked first.
Real-World Kid Testing
Real children play with each product for 2-4 weeks in their home environment. We observe engagement and play patterns.
Parent Feedback & Practicality
Parents report on ease of use, cleanup, durability, and whether the toy maintains attention over time.
Independent Assessment
Our experts combine all data into an honest, nuanced verdict - with no influence from manufacturers.
Latest Reviews
Fresh from the testing bench: our most recent toy reviews.
Yookidoo Tap 'N' Play Musical Plane
December 28, 2025 Read Review →
Snap Circuits Electronic Exploration Kit
December 25, 2025 Read Review →
Qwirkle Game
December 22, 2025 Read Review →
Montessori Toys Set for 1 Year Old
December 20, 2025 Read Review →
Fisher-Price 2-in-1 Soothe 'n Play Otter
December 18, 2025 Read Review →
CoComelon Official Musical Plane
December 15, 2025 Read Review →Safety & Responsibility
Your trust is our priority. Here's how we ensure quality and transparency.
CE Safety Compliance
Every product is checked for CE marking and EU safety standards. We never recommend unsafe toys, no matter how fun they look.
100% Independent Reviews
We never accept payment for positive reviews. Our opinions are completely independent from manufacturers and retailers.
Transparent Affiliate Links
Some links are affiliate links that earn us a small commission. This costs you nothing extra and doesn't influence our honest opinions.
Affiliate Disclosure: Happy Toys contains affiliate links to retailers like Bol.com and Amazon. If you purchase through our links, we may receive a small commission - at no extra cost to you. This helps us maintain our independent testing. Our reviews are never influenced by affiliate partnerships. Read more about our affiliate policy.
