Our affiliate disclosure and commitment to honesty
Transparency about how Happy Toys earns money and why this doesn't influence our reviews.
Summary
Happy Toys earns money through affiliate links. When you purchase a product through a link on our website, we may receive a small commission. This costs you nothing extra and has absolutely no influence on our reviews or recommendations.
What Are Affiliate Links?
Affiliate links are special links to online stores like Amazon, Bol.com, and other retailers. When you click on such a link and make a purchase, Happy Toys receives a small percentage of the sale price as commission.
This is a common practice in the online media industry and allows us to:
- Purchase toys ourselves for independent testing
- Pay our experts for thorough reviews
- Keep the website free and accessible for all parents
- Avoid placing disruptive advertisements
How Do You Recognise Affiliate Links?
We strive for complete transparency. Affiliate links on Happy Toys are recognisable by:
- Clear disclosure with product recommendations
- Links to external stores with "Check price" or similar text
- This disclosure page which we regularly reference
Our Independence
We understand you may wonder whether affiliate commissions influence our ratings. Here is our position:
✓ Review First, Links Later
We write our reviews completely independently. Only after the review is finished do we look for suitable affiliate links. The rating is therefore already determined before we know if we'll earn anything from it.
✓ No Paid Reviews
We do not accept payment from manufacturers or brands for positive reviews. Our opinion is not for sale, regardless of a product's affiliate potential.
✓ We Publish Negative Reviews Too
If a product isn't good, we say so honestly – even if we could potentially earn money from it. Your trust is more important than short-term revenue.
✓ Self-Purchased Toys
The vast majority of toys we test are purchased by us. This ensures we have the same experience as you and are not dependent on manufacturers.
Your Benefit
Using our affiliate links costs you nothing extra. You pay exactly the same price as if you went directly to the store. In fact:
- You support independent toy journalism
- You help us test and review more toys
- You keep Happy Toys free and accessible for everyone
Questions?
Do you have questions about our affiliate relationships or would you like to know more about how we safeguard our independence? Feel free to contact us. We're open to all your questions.
Last updated: January 2026
