Why Age Recommendations?

Children develop in predictable stages, each with unique needs and capabilities. The right toy for the right age means:

  • Safety: No small parts for babies, appropriate complexity for each stage
  • Challenge: Not too easy (boring) or too difficult (frustrating)
  • Development: Supports the skills that are growing at that moment
  • Fun: Matches the child's interests and capabilities

Flexibility is Key

Our age recommendations are guidelines, not strict rules. Every child develops at their own pace. An advanced 5-year-old may be ready for 7-9 year toys, while another child needs more time. Know your child and use our guides as a starting point.

Need Help Choosing?

Our experts are happy to help you find the perfect toy.