LEGO Mindstorms Robot Inventor
The ultimate robotics platform. Build and program 5+ robots with sensors, motors and Bluetooth. Teaches Python and Scratch.
Read ReviewAdvanced toys for serious hobbyists. From robotics to strategy – real challenges for growing minds.
The transition to adulthood
Complex logic, hypothetical reasoning and philosophical thinking are now possible. Ideal for programming, science and strategic challenges.
This is the age for real expertise. Thousands of hours of practice can lead to impressive skills in music, sports, art or technology.
Hobbies become part of identity. "I'm a gamer", "I'm a coder", "I'm a maker" – toys support who they are becoming.
Programming, robotics, design, entrepreneurship – skills learned now form the foundation for careers. It's never too early to start.
Toys that develop real skills
For the serious young hobbyist
The ultimate robotics platform. Build and program 5+ robots with sensors, motors and Bluetooth. Teaches Python and Scratch.
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Build your own computer and learn real programming skills. Hundreds of projects. Perfect starting point for future developers.
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Learn programming with physical blocks. From visual to text coding. Perfect bridge to real programming languages.
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The largest Snap Circuits set with 750+ projects. FM radio, digital recorder, motion sensor and more.
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Award-winning strategy game where you colonise Mars. 2+ hours gameplay, deep strategy. One of the world's best board games.
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The ultimate 3D maze ball with 125 obstacles. Requires extreme concentration and patience. Addictive puzzle fun.
Read ReviewSupporting the transition to adolescence
Your child probably knows more about their hobby than you do. Show interest, ask questions, but don't pretend to be an expert.
Cheap versions frustrate serious hobbyists. One quality item is better than several budget alternatives.
Many hobbies have online communities. With guidance, these can be valuable learning resources and social connections.
Not every passion needs to become a profession. The skills they learn – perseverance, creativity, problem-solving – are applicable everywhere.
Answers to popular questions about 10+ year olds
Absolutely not! "Toys" for this age are really hobby tools. Robotics kits, programming platforms and complex board games are serious tools that adults use too. The line between "toy" and "hobby" blurs – and that's exactly the point.
Channel the interest rather than forbidding it. Gamers often have aptitude for programming – let them make their own games! Minecraft modding, Roblox Studio, or real game development with Unity are logical steps. The skills they learn are valuable, even if gaming remains a hobby.
Programming and computational thinking are universally valuable, regardless of future career. But more important than specific skills are meta-skills: perseverance, self-directed learning, problem-solving and creativity. You develop these by diving deep into any serious hobby.
More than ever! Modern board games offer depth that many video games lack. They're also social – face-to-face interaction with friends and family. The board game "renaissance" makes this a golden age for strategy games. Terraforming Mars, Wingspan and other "euro-games" are intellectual challenges for all ages.
Start small to test interest, but invest in quality once passion is proven. A cheap guitar or robot frustrates a serious beginner. See it as an investment in skills, not a purchase. And remember: many hobbies can earn money later or even become careers.
Discover toys for every developmental stage.