Our privacy policy and data protection

Last updated: January 2026

1. Introduction

Happy Toys ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use and protect information when you visit our website.

2. Data controller

Happy Toys is responsible for the processing of personal data as described in this privacy policy. We are based in Amsterdam, Netherlands.

Contact: [email protected]

3. What data do we collect?

Automatically collected data

When you visit our website, we automatically collect certain information:

• IP address (anonymised)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited and navigation patterns
• Date and time of visit
• Referring website

Data you provide

We collect information that you voluntarily provide to us, such as:

• Email address (when you contact us)
• Name (if provided in correspondence)
• Content of your messages

4. How do we use your data?

We use the collected data for:

• Improving our website and user experience
• Analysing visitor behaviour (anonymised)
• Responding to your questions and requests
• Detecting and preventing technical issues
• Complying with legal obligations

5. Legal basis for processing

We process your data based on:

• Legitimate interest: Website analysis and improvement
• Consent: Non-essential cookies
• Contract performance: Responding to contact requests

6. Sharing of data

We never sell your data to third parties. We may share data with:

• Google Analytics: For website statistics (anonymised)
• Hosting provider: For hosting our website
• Government authorities: If legally required

7. Retention periods

• Analytical data: maximum 26 months
• Contact data: as long as needed for correspondence, then maximum 2 years
• Server log files: maximum 90 days

8. Your rights

Under the GDPR, you have the following rights:

• Right of access: You can request what data we hold about you
• Right to rectification: You can have incorrect data corrected
• Right to erasure: You can request deletion of your data
• Right to restriction: You can have processing restricted
• Right to portability: You can request your data in a portable format
• Right to object: You can object to certain processing

To exercise your rights, contact us at [email protected].

9. Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss or misuse. This includes:

• SSL/TLS encryption for all connections
• Regular security updates
• Limited access to data

10. Cookies

We use cookies to make our website function and to improve it. Read our cookie policy for more information.

11. Children

Our website is aimed at adults (parents and caregivers). We do not knowingly collect data from children under 16 years of age.

12. Changes

We may update this privacy policy from time to time. Important changes will be published on this page.

13. Complaints

If you have a complaint about our data processing, you can contact us. You also have the right to file a complaint with the Dutch Data Protection Authority (autoriteitpersoonsgegevens.nl) or your local supervisory authority.

Contact

Questions about this privacy policy? Contact us at [email protected].