How We Test Toys

At Happy Toys, we take our testing process seriously. Before a product appears on our website, it undergoes an extensive testing period lasting at least two weeks. Our test children range in age from 6 months to 12 years, allowing us to evaluate toys from different developmental perspectives.

Our rating system is based on five core pillars that together provide a complete picture of each toy:

Play Value

How much fun do children have with the toy? Do they keep playing with it for a long time or does interest fade quickly?

Educational Value

What skills does the child develop? From motor skills to problem-solving and creativity.

Safety

Does it meet CE standards? Are there small parts? We thoroughly check every safety aspect.

Durability

How long does the toy last? We extensively test the build quality and materials.

Value for Money

Is the price fair for what you get? We compare with similar products in the same category.

Top Rated Toys

The highest rated products according to our test panels

LEGO Classic Creative Bricks
Editor's Choice
LEGO

LEGO Classic Creative Bricks (11014)

★★★★★ (4.9/5)

The ultimate starter set for young builders. 1500 bricks in 35 colours with building instructions for 37 models.

Ages 4+ €49.99
Magna-Tiles Clear Colors
New
Magna-Tiles

Magna-Tiles Clear Colors 100-Piece

★★★★★ (4.8/5)

Magnetic building tiles that stimulate spatial awareness, creativity, and fine motor skills. An investment for years of enjoyment.

Ages 3+ €129.99
Osmo Genius Starter Kit
Osmo

Osmo Genius Starter Kit

★★★★☆ (4.7/5)

Combines physical play with digital learning. Five educational games for language, maths, drawing, and problem-solving.

Ages 6-10 €119.99
Hape Deluxe Kitchen
Hape

Hape Deluxe Wooden Kitchen

★★★★★ (4.9/5)

Beautifully finished wooden kitchen with realistic details. Stimulates imaginative play and social skills.

Ages 3+ €179.99
Strider 12 Sport Balance Bike
Best Seller
Strider

Strider 12 Sport Balance Bike

★★★★★ (4.9/5)

The gold standard among balance bikes. Ultra-light, adjustable, and perfect for developing balance.

Ages 18m-5 €139.99
GraviTrax Starter Set
Ravensburger

GraviTrax Starter Set XXL

★★★★☆ (4.6/5)

Build your own marble run with this modular system. Teaches children about gravity, kinetic energy, and physics.

Ages 8+ €99.99

Recently Tested

The latest reviews from our test lab

Playmobil Vet Clinic
New
Playmobil

Playmobil City Life Vet Clinic

★★★★☆ (4.5/5)

Complete vet clinic with X-ray machine, operating room, and five animal figures. Encourages empathy and role play.

Ages 4-10 €79.99
Tiptoi Starter Set
Ravensburger

Tiptoi Starter Set World Atlas

★★★★★ (4.8/5)

Interactive educational pen with world atlas. More than 1500 sounds, texts, and games about all continents.

Ages 5-8 €59.99
Fisher-Price Laugh & Learn
Fisher-Price

Fisher-Price Laugh & Learn Puppy

★★★★☆ (4.4/5)

Interactive plush toy that teaches more than 100 words, body parts, and colours. Three developmental levels.

Ages 6m-3 €34.99

Why Trust Our Reviews?

In a world full of sponsored content and fake reviews, we stand out through our independence and thoroughness. Every product we review is actually purchased or provided by manufacturers without any conditions regarding the outcome of the review.

Our Test Team

Our reviews are written by a team of experienced parents, educators, and child development experts. But the real experts are our test children: a diverse group of more than 30 children of various ages who extensively test each product in realistic play situations.

Transparency About Affiliates

We earn a small commission when you purchase a product through our links to Amazon.nl or Bol.com. This never influences our ratings. We regularly review products that we don't recommend, and we sometimes suggest cheaper alternatives over more expensive options, even when we earn less from them.

Regular Updates

Toys change, and so do our reviews. We regularly update our articles when new versions come out, prices change significantly, or we gain new insights from long-term use.

Looking for Specific Toys?

Use our search function or contact us for personal advice.